3net Marks Second Anniversary6 Feb, 2013 By: Chris Tribbey
3net, the 24-hour 3D network from Discovery, Sony and IMAX, celebrates its second anniversary Feb. 13, and is marking the occasion with the premiere of its 30th native, original 3D series.
3net is now available to more than 40 million American households, with five program distribution affiliates, including DirecTV, Comcast, Service Electric, Cablevision and Netflix. The company is looking at larger growth as well, with the Consumer Electronics Association estimating 3DTVs in nearly a quarter of U.S. homes.
“With 3D televisions already in nearly 25 million U.S. households — and industry predictions of dramatic in-home 3D growth this year — we celebrate our second anniversary with a continued commitment to meeting the ever-growing consumer appetite for high-quality, original 3D television content,” said Tom Cosgrove, president and CEO of 3net. “We look forward to further growth in the in-home 3D market as more consumers embrace the format — particularly as the electronics industry continues to include 3D as a feature available in nearly all of the new television models available to consumers this year, including every UHD/4K set coming to market.”
3net recently launched 3net Studios, tasked with creating native 3D and 4K content, and in February debuts the original 3D series “Crazy Land.”