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3net Launches Studio Arm

16 Oct, 2012 By: Chris Tribbey

3net, the joint 3D network owned and operated by Sony, Imax and Discovery, has formed 3net Studios, a new global TV program production and distribution division.

Jointly based at Sony Pictures headquarters in Culver City, Calif., and Discovery Communications headquarters in Silver Spring, M.D., the new studio aims to create new 3D content, as well as projects in high-def and 4K video (4K denotes a screen resolution of 3840x2160).

“From television, mobile, computer and tablet companies to broadcast channels and digital content providers, the global demand for a high-quality, native 3D programming pipeline has quickly become one of the most vital elements within the 3D ecosystem,” said Tom Cosgrove, president and CEO of 3net. “With the industry now struggling to keep pace with the rapidly accelerating consumer demand for 3D programming across multiple platforms — and now with the evolution of 4K — the formation of a world-class production studio to help fill both the 3D and ultra high-definition content voids became a logical next step in our evolution as a global player in the entertainment arena.”

3net was launched in earl 2011 and was the first 24-7 3D channel widely available. It boasts the largest library of original 3D programming. The launch of 3net Studios will help expand the quality and breadth of 3D content, with the first slate of projects announced in the coming weeks.

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