3net Bows Three Series and ‘Meatballs’5 Oct, 2011 By: Erik Gruenwedel
3net, the joint venture 3DTV network co-owned by Sony, Imax and Discovery Communications, Oct. 5 said it will bow three original series in addition to the television premiere of 3D feature film Cloudy with a Chance of Meatballs.
Programming includes original lost civilization series “The Ancient Life,” debuting Oct. 9; and the 3net original program “Indy 500: The Inside Line,” coming Oct. 13, the first 3D look at the best-known American car race; “Hubble 3D,” starting Oct. 16, which looks at the famed telescope and is hosted by actor Leonardo DiCaprio; and adult drama series “Scary Tales,” on Oct. 30, among others.
The movie Cloudy with a Chance of Meatballs has generated $124.8 million at the box office since its Sept. 18, 2009, release, and was the first major studio 3D Blu-ray title upon its June 22, 2010, retail release, which coincided with the launch of Sony’s 3D-capable Bravia HDTVs and Blu-ray players.
“Our viewers truly expect an ‘eyes wide open’ experience, and we’ve rounded out our October schedule with a host of big event ‘firsts’ — immersive and inspired content that can only be fully appreciated in the in-home 3D environment,” 3net CEO Tom Cosgrove said in a statement.