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Zagat: 65% of Consumers Not Interested in 3DTV

20 Oct, 2010 By: Chris Tribbey

Fifty-four percent of Americans gave a favorable response to the theatrical 3D experience in a new study by Zagat Survey, and 9% said they want even more 3D content.

However, the news is bleak for 3D in the home, with 65% of the 20,773 moviegoers saying they’re not interested in having a 3D experience in their living room.

The survey also found that 37% of respondents were watching movies on a portable device, 35% were renting movies via the mail, 21% are watching time-shifted, DVR movies, and 12% are renting and buying DVDs and/or Blu-ray Discs. The 20,000-plus respondents averaged 2.2 films per week and collectively watched 2.4 million films this year.

The data comes as part of Zagat’s new Here’s Looking at You, Kid: The World’s Best Movies guide, a book that lists the top movies by genre, actor, director and more.

The top five films were The Godfather, The Godfather II, Casablanca, Schindler’s List and Lawrence of Arabia. Cary Grant was named the top actor, while Meryl Streep was the top leading lady. Steven Spielberg took top director honors.

“This new survey puts the rating and reviews of over 20,000 avid moviegoers at your fingertips so no matter your age, sex or preference, there’s an easy way to find the perfect film for any occasion,” said Tim Zagat, CEO and co-founder of Zagat Survey.

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