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Sony, RealD Partner for In-Home 3D


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By : Chris Tribbey | Posted: 17 Dec 2009


Shortly after the Blu-ray Disc Association announced specifications for 3D on the high-def format, Sony Electronics announced it had teamed up with RealD to bring theater 3D technology to Sony 3D HDTVs.

RealD, which announced in December that more than 100 million moviegoers have watched a 3D RealD film worldwide, is responsible for the 3D theatrical presentations of Avatar, Beowulf and Meet the Robinsons, and just this year RealD 3D showings of A Christmas Carol, Ice Age: Dawn of the Dinosaurs, Monsters vs. Aliens and Up each earned more than $100 million. Twenty-four films have presented theatrically using RealD polarized 3D glasses technology, and another 50 films are slated for the format.

RealD 3D screens pull in three times the per-screen box office receipts and two-and-a-half times the per-screen attendance of the same film in 2D. With the Blu-ray announcement, Sony is hoping to translate that success to home video.

“Sony has its proprietary LCD panel driving technology to reproduce full high-def 3D images on the screen of new Bravia LCD TVs, which will work in sync with new 3D eyewear based on RealD’s technology,” said Hiroshi Yoshioka, executive deputy president and officer in charge of consumer products and Devices Group, Sony Corp.

Added RealD chairman and CEO Michael V. Lewis, “This collaboration enables the distribution of high-quality 3D content to Sony displays through the existing HD infrastructure, a vital element to the widespread adoption of 3D in the home.”

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