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Sony Plugs 'Sports Illustrated' 3D Swimsuit Video at CES

5 Jan, 2011 By: Erik Gruenwedel

Sony Corp. at the International Consumer Electronics Show in Las Vegas is showcasing a video clip of “Swimsuit in 3D,” a collaborative effort with Sports Illustrated for the magazine’s annual swimsuit issue, which hits newsstands Feb. 15.

Sony said it will sell and rent the 30-minute video through the PlayStation 3 platform, Bravia connected 3D televisions and Blu-ray Disc players.

The 3D video download will reportedly sell for $7.99 and rent for $4.99. A 2D version will sell for $6.99 and rent for $3.99.

The 3D video isn’t expected to be a big moneymaker due to the low household penetration of 3DTV and early-adopter phase of the new high-definition format, according to Michael Aragon, VP and GM for global digital video distribution and operations at Sony Network Entertainment.

“There's sort of a chicken-and-egg problem going on right now, where the device penetration has been fairly low, so the studios have been fairly slow to release 3D content,” Aragon told AdAge.com. “Our expectation and our road map on this whole thing has been that this is going to be a little bit slower adoption than HD. While we might not be making tons of money on the 3D content, it seeds a universe of product that we have in 3D.”


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