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Sony, CBS Open 3D Consumer Center

By : Chris Tribbey | Posted: 02 Mar 2010

CBS and Sony Electronics opened the doors of The Sony 3D Experience consumer research and screening facility in Las Vegas March 2.

The facility, located at the MGM Grand Hotel & Casino and divided into 3D theatrical and 3D home entertainment zones, shows off the latest 3D technology and 3D products in the market, and is meant to focus on what consumers want with their 3D, and pass along that information to broadcasters, studios and consumer electronics companies.

“Just as Sony and CBS led the way to establishing some of the most compelling HD programming for consumers, the time is right for a dedicated resource devoted to studying 3D in all its forms,” said Mike Fasulo, Sony Electronics’ EVP and chief marketing officer. “3D is a reality, as shown by the success of 3D movies and alternative programming like live events and sports, and we expect more 3D content and delivery options to emerge.”

The 3D facility is part of the newly expanded CBS Television City, a consumer research operation operating out of the casino.

“This new extension of our research facility in Las Vegas was designed to provide visitors with hands-on access to the most cutting-edge home entertainment technology available and while doing so, offer content and technology providers continuous user-feedback and research,” said David Poltrack, chief research officer and president of CBS Vision.

CAPTION: Representatives from Sony Electronics and CBS marked the opening of The Sony 3D Experience research center and screening facility in Las Vegas March 2. (L-R): Troy Nelson, CBS Television City; John Shigley, EVP of operations for the MGM Grand Hotel & Casino; Randy Waynick, SVP of strategy and alliances for Sony Electronics’ Consumer of America group; David Poltrack, chief research officer and president of CBS Vision; and Patricia DeAnda, CBS Television City.



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