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Sonic, RealD Form Pact as 3DTV Sales Projections Increase

9 Jun, 2010 By: Erik Gruenwedel

Sonic Solutions and RealD Inc. June 9 said they formed an alliance aimed at developing consumer products for the nascent 3D home entertainment market.

Los Angeles-based RealD, which licenses its technology to motion picture exhibitors that show 3D movies, also offers its side-by-side technology (allowing for 3D images to both the left and right eye) to stream into a single channel using today's HD infrastructure to any 3D-enabled TV.

“Our next-generation 3D cinema technology is delivering a premium 3D entertainment experience,” said Michael Lewis, CEO of RealD.

Sonic, of course, allows consumer electronics companies and retailers to download Hollywood movies via its RoxioNow software imbedded in a range of devices, including Blu-ray Disc players.

Samsung recently became the third consumer electronics company to sign with RealD to integrate 3D technology into the home. JVC and Sony joined RealD after the Blu-ray Disc Association announced specifications for 3D on the high-definition format late last year.

Samsung revised its 2010 estimate of domestic 3D TV sales from 1 million units to 4 million, according to Ralph Schackart, digital media analyst with William Blair & Co. in Chicago. He said the upward revision was based on the pending release of Blu-ray 3D movies and dedicated 3D cable TV channels launching.

Indeed, 6.2 million 3D-enabled TVs, 3% of the global TV market, will be sold this year, growing to 83 million units, or 31% of the worldwide market by 2014, according to a Displaybank report.

Earlier this year, Sonic unveiled tools for 3D encoding, authoring and formatting in the Blu-ray 3D format and released Roxio CinePlayer BD, a comprehensive, 3D-capable media player for Windows that recently received Blu-ray Profile 5 certification from the BDA. CinePlayer BD will ship on new 3D-enabled systems from ASUS and MSI later this year.

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