Samsung, RealD Bow 3DTV Display Compatible with Theatrical Glasses4 Jan, 2011 By: Erik Gruenwedel
Samsung Electronics and RealD Inc. Jan. 4 said they have developed a 3DTV display that consumers can watch using theatrical 3D glasses.
The display, which incorporates so-called RDZ 3D technology, also allows users to watch traditional 2D content without interference. It will be showcased at CES in Las Vegas Jan. 6-9.
Los Angeles-based RealD is one of the largest developers of digital 3D projectors used in movie theaters. 3D movies, which accounted for 20% of the 2010 domestic box office, are considered the next phase of packaged media delivered on Blu-ray Disc and compatible players.
“Patterned-retarder based 3DTVs reduce 3D video resolution by half for compatibility with passive 3D eyewear,” said Bob Mayson, president of consumer electronics at RealD. “RDZ 3D displays deliver a full resolution high-definition 3D experience through an active switching LCD panel that can be viewed with the same eyewear used in RealD-equipped theatres and do not compromise 2D image quality.”