Report: Consumers Don’t Want to Pay More for 3D in the Home1 Oct, 2009 By: Erik Gruenwedel
It’s sobering news for consumer electronics manufacturers. Just 43% of consumers in a survey who said they were interested in watching 3D content at home are willing to spend extra (less than $200) on a 3D-compatible TV, according to a new report.
Scottsdale, Ariz.-based In-Stat said the situation is similar with Blu-ray players, where 31% of respondents who were interested in 3D did not want to spend more for a 3D Blu-ray player. Another 33% want to spend less than $50 for a 3D Blu-ray player over a 2D player.
In-Stat expects the price differential for 3D products will be higher than the aforementioned amounts at product introduction, so few consumers are likely to buy 3D equipment until prices decline.
Interestingly, 67% of respondents interested in 3D at home said they are willing to pay slightly more (less than $5) for a 3D version of a Blu-ray movie over the 2D version.