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Report: 3D TV Shipments to Reach 1.2M Units This Year

20 Jan, 2010 By: Erik Gruenwedel

3D glasses

Improvements in LED backlighting and 240Hz LCD technology will help the 3D-compatible television market grow from 200,000 units in 2009 to 1.2 million units this year and 64 million units in 2018, according to a new report.

Austin, Texas-based DisplaySearch said the Consumer Electronics Show (CES) earlier this month in Las Vegas demonstrated that Internet-connected TVs have finally come of age and consumer demand for 3D movies is real.

“While in the past connected TV sets have seemed to be a solution in search of a problem, compelling new capabilities such as family video calling not only reinforce the TV’s central position in the home, but also represent a bold move to reclaim some of the tasks swallowed by the PC,” said Paul Gray, director of TV electronics research.

The report also forecasts that more than 70 million connected TVs will be shipped in 2012 — up from 15 million in 2009.

Gray said last month’s adoption by the Blu-ray Disc Association of a 3D specification was the first step in maintaining compatibility between manufacturers for 3D enabled Blu-ray players, glasses and televisions.

“Consumers will want reassurance that such things as 3D glasses will interoperate between brands,” Gray said. “We have seen 3D crazes before and sustained attention to detail is important to prevent disillusionment from starting.”


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