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Panasonic’s 3D Blu-ray Authoring Facility Up and Running

By : Chris Tribbey | Posted: 01 Feb 2010

Panasonic’s Hollywood Advanced Authoring Center is now handling 3D Blu-ray Disc image processing, interactive programming, authoring and disc certification, ready to help content owners street Blu-ray 3D discs as early as this spring, the company said Feb. 1.

“We are confident that we lead the industry with MPEG-4 MVC (Multiview Video Coding) 3D image compression technology,” said Jeannine Patton, VP and GM of the Advanced Authoring Center. “Blu-ray 3D is an exciting new space for the home entertainment industry and our early research and collaboration was extremely helpful in determining what will provide the most compelling experience and optimum performance when designing for Blu-ray 3D.”

The Blu-ray Disc Association approved standards for 3D content on Blu-ray in December, allowing 3D Blu-ray content to be displayed on 3D displays utilizing newer technology, including active shutter and polarized glasses.

The specification requires 1080p resolution for each eye.


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