Panasonic Bows 3D Home Theater Road Show2 Sep, 2009 By: Erik Gruenwedel
Taking a page from successful high definition packaged media road shows a few years ago, Panasonic Consumer Electronics Company Sept. 2 began a nationwide truck tour intended to give the public a look at Panasonic's Full HD 3D Home Theater System — first unveiled at the Consumer Electronics Show in January.
A winner at the box office with films such as DreamWorks Animation’s Monsters vs. Aliens, Disney/Pixar’s Up, Disney’s G-Force, 20th Century Fox’s Ice Age: Dawn of the Dinosaurs and Warner’s The Final Destination generating more than 50% of revenue via 3D screenings, the format in the home remains a work in progress as consumer electronics companies and studios allow consumer awareness to catch up with advancements in home 3D technology standards.
Panasonic’s The Full HD 3D system, which utilizes plasma technology and a prototype Blu-ray Disc player, will be showcased in three custom-built, expandable tractor trailers that feature a 3D home theater environment and can accommodate between 25 and 35 people per demonstration.
The tour (www.panasonic.com/3D) will visit corporate headquarters of retailers, industry conferences, universities, athletic events and trade shows, including CEDIA Expo 2009, which runs from Sept. 9-13 at the Georgia World Congress Center in Atlanta.
“Panasonic’s Full HD 3D represents the next stage of audio-visual technologies for the home beyond high definition,” said Eisuke Tsuyuzaki, chief technology officer with Panasonic. “We hope through our 3D TV truck tour to assure consumers that Panasonic is working diligently with fellow consumer electronics leaders and Hollywood to create a single open full HD 3D TV standard.”
Indeed, Panasonic is collaborating with Fox on the global promotion of director James Cameron’s first live-action 3D film, Avatar, which bows theatrically Dec. 19.
Panasonic partnered with Disney in 2007 for a Blu-ray road tour that visited key shopping malls throughout the United States.