Motorola Bows 3D TV Set-Top Boxes12 Apr, 2010 By: Erik Gruenwedel
Motorola April 12 unveiled software upgrades to its broadband cable set-top boxes that will allow for easier 3D broadcast transmissions into the home.
With 3D movies representing more than a third of box office revenue, consumer electronics manufacturers, broadcasters and Hollywood are expediting efforts to mine incremental revenue and bring the former gimmicky format into the home via cable, broadcast TV and Blu-ray Disc.
Horsham, Pa.-based Motorola said the software is designed to simply accessing 3D content by detecting and identifying the type of 3D format to ensure proper delivery and display on the 3D TV. As a result, the consumer will be able to switch between 2D and 3D channels, with additional support for 3D TV over both MPEG-4 and MPEG-2 audio and visual compression formats.
Upon detection of 3D content, the set-top automatically reformats all text and graphics to match the incoming 3D format so that they can be correctly displayed by the 3D TV set. The 3D processing software supports all on-screen displays such as closed captioning, emergency alerts, application graphics and text overlays, as well as existing electronic program guides (EPG).
"The development of this 3D software enhancement gives our customers a straightforward solution for deploying high-quality 3D TV using their existing video delivery infrastructure,” said John Burke, SVP, Motorola mobile devices and home.
Motorola is showcasing the 3D cable set-tops at the 2010 NAB Show through April 15 in Las Vegas.