Mitsubishi Bows 3D Ad Campaign in Movie Theaters1 Oct, 2010 By: Erik Gruenwedel
Mitsubishi Digital Electronics America Inc. has begun touting 3D in the home in an ad campaign playing in select movie theaters.
The spot, which is designed to reach consumers who are familiar with 3D and who are most likely to adopt the technology for their homes, began running with the Sept. 24 theatrical release of Legends of the Guardians in 3D from Warner Bros.
Legends of the Guardians, which generated $16.3 million its opening weekend, is being shown in 3D theatrically using the same DLP technology incorporated in Mitsubishi 3D TVs.
As part of the campaign, Mitsubishi is distributing more than half a million coupons for a free Mitsubishi 3D Starter Pack ($399 value) with the purchase of any Mitsubishi 3D DLP Home Cinema TV or 3D LaserVue TV. The coupons, which are being distributed in more than 500 theaters, can be redeemed online directly from Mitsubishi.
“3D in-theater advertising offers Mitsubishi the optimal avenue to target prospective 3D TV buyers in a captive environment,” said Max Wasinger, EVP, sales and marketing at MDEA. “We have designed a campaign to build awareness and drive a targeted demographic of 3D movie lovers to retailers across the country. For retailers, this targeted campaign is in support of their business and the adoption of 3D TV by their customers.”