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JVC Licenses RealD 3D Technology


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By : Chris Tribbey | Posted: 22 Dec 2009


JVC has followed Sony as the second 3D HDTV manufacturer to license RealD stereoscopic 3D technology for integration in home electronics.

“[This] will allow us to build on our solid track record of technological development for Hollywood and related markets,” said Haruo Kawahara, chairman, president and CEO of JVC Kenwood Holdings, Inc. “We are confident this will lead to a dramatic increase in our 3D-imaging device business.”

Both JVC and Sony licensed RealD technology, which delivers 1080p 3D images for both the left and right eyes, after the Blu-ray Disc Association announced Dec. 17 that it had finalized 3D specifications for the high-def format, allowing future 3D content to be viewed in 1080p on any 3D compatible display.

More than 100 million moviegoers have watched a 3D RealD film worldwide in theaters. RealD is responsible for the 3D theatrical presentations of Avatar, Beowulf and Meet the Robinsons. In 2009, RealD 3D showings of A Christmas Carol, Ice Age: Dawn of the Dinosaurs, Monsters vs. Aliens and Up each earned more than $100 million. Twenty-four films have been presented theatrically using RealD polarized 3D glass technology, and another 50 films are slated for the format.

“Our partnership with JVC will give the market high-quality displays capable of delivering exceptional 3D visuals. We look forward to JVC leveraging RealD’s three decades of 3D technology experience to capture the full capabilities of their unique 3D visualization products,” said RealD chairman and CEO Michael V. Lewis.

JVC’s 3D LCD displays, using circular polarized 3D glasses, will be among the first product lines to include the technology in 2010.

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