DirecTV to Bow 3D Channels in June29 Mar, 2010 By: Erik Gruenwedel
Satellite operator DirecTV March 29 said it would launch three 3D channels in June, including ESPN 3D, the industry’s first 3D sports television network.
El Segundo, Calif.-based DirecTV will also bow N3D, a new linear 3D channel in partnership with Panasonic, in addition to a 3D pay-per-view channel and 3D video on demand (VOD) channel.
N3D will feature original programming in 3D from AEG/AEG Digital Media, CBS, Fox Sports/FSN, Golden Boy Promotions (boxing), HDNet, MTV, NBC Universal and Turner Broadcasting System.
As previously reported, ESPN 3D will showcase more than 85 live sporting events during this year, beginning June 11 with the inaugural 2010 FIFA World Cup soccer match, between host South Africa and Mexico.
“Watching ESPN’s comprehensive lineup of sports programming in 3D will be like having your own virtual seat at all of your favorite sporting events around the world,” said Eric Shanks, EVP, DirecTV Entertainment.
Other upcoming events produced in 3D on ESPN include X Games 16, 2010 college football ACC Championship, 2011 BCS National Championship game, college basketball and NBA games in 2011.
As with any 3D programming, consumers will need 3D glasses in addition to access to a 3D-compatible TV in order to experience the format.