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Deluxe Digital 3D Blu-rays to Utilize Sony Encoder

21 Jul, 2010 By: Chris Tribbey

Blu-ray Disc authoring company Deluxe Digital Studios will use Sony Creative Software’s Dualstream 3D encoder for 3D Blu-ray titles for all major studios, the companies said July 21.

“Hollywood is eager to bring 3D into living rooms, so we've been evaluating the tools that will enable us to deliver an outstanding 3D experience at home via Blu-ray Disc,” said Jeff McDermott, VP of research and development for Deluxe. ”Sony's Dualstream 3D encoder and Blu-print Blu-ray Disc authoring tool help to simplify the incredibly complex challenges of delivering 3D via Blu-ray Disc and enables more creativity in designing 3D content and features.”
Sony Pictures Entertainment’s digital authoring center used the encoder and authoring tool for the Blu-ray 3D production of Cloudy With a Chance of Meatballs, the first Sony Pictures title to be released on Blu-ray 3D. 

“With the growing momentum of 3D home entertainment, studios need innovative and powerful new production tools that will ensure 3D films at home have as much impact as those seen in theaters,” said Dave Chaimson, VP of global marketing for Sony Creative Software. “As Deluxe clients include most leading Hollywood film studios, we’re honored they have selected Sony tools to ensure they are able to produce a rich and engaging 3D experience that lives up to the expectations of both the industry and consumers as we embrace this impactful new format.”
For more information visit sonycreativesoftware.com and bydeluxe.com.

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