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Comcast to Bow ESPN 3D With World Cup Soccer

12 May, 2010 By: Erik Gruenwedel

Comcast Corp. May 12 said it would be the first cable operator to carry ESPN 3D, beginning June 11 with the inaugural 2010 FIFA World Cup soccer match between South Africa and Mexico.

Comcast in April broadcast The Masters golf championship in 3D, the first cable operator to broadcast a live sports event in the format. The Philadelphia-based No. 1 cable operator broadcast a Harlem Globtrotters basketball game and the 2009 USC/Ohio State football contest in 3D.

Disney-owned ESPN in January announced it would launch ESPN 3D this year, featuring 100 sports events, including 25 soccer matches at the World Cup.

Brian Roberts, CEO of Comcast, said big sports events would be key drivers of 3D television in the home.

Other 3D events on ESPN this year include X Games 16 (July 28-Aug.1) in Los Angeles; college basketball’s Old Spice Classic (Nov. 25-28); college football’s ACC Championship (Dec. 4); the Jimmy V Classic (college basketball) Dec. 7; the 2010 BCS National Championship game (college football) Jan. 10; Winter X Games 15 (Jan. 27-30, 2011); and the Big East Tournament (basketball) March 8-12, 2011.

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