CEA Drafts 3-D Working Group26 May, 2009 By: Erik Gruenwedel
Hoping to forward the surge in 3-D theatrical releases to the home entertainment channel, the Consumer Electronics Association (CEA) has formulated a working group (dubbed R4 WG16) designed to address issues with the technology, including investigating and drafting standards for 3-D glasses.
A recent CEA study in conjunction with the Entertainment and Technology Center at the University of Southern California showed that more than 26 million households are interested in having a 3-D content experience in their home.
London-based Screen Digest said there were seven films released in 3-D in 2008, a tally that will more than double in 2009 with 17 titles, including already released Monsters vs. Aliens from DreamWorks Animation and Disney/Pixar’s Up May 29.
Another 28 movies in 3-D are due to be released in 2010, spearheaded by animation releases from Disney and DreamWorks, which together account for more than half of the 3-D film release slate.
“As evidenced by the range of 3-D-enabled products at CES, the 3-D video market is growing quickly,” said Brian Markwalter, VP of technology and standards for CEA. “The creation of [the] 3-D technology working group reflects industry enthusiasm for ensuring interoperability among 3-D displays, glasses and video sources.”
Last week the Blu-ray Disc Association formed a 3-D task force made up of members from the motion picture, consumer electronics and IT sectors, to help ease integration of 3-D technology into the BD format.