Cablevision to Broadcast NHL Hockey Game in 3D24 Mar, 2010 By: Erik Gruenwedel
Cablevision Systems Corp. March 24 will broadcast tonight’s NHL hockey match between the New York Rangers and New York Islanders at Madison Square Garden in 3D, the first U.S. network sports telecast in the once gimmicky format.
Cablevision, with 3 million subscribers, owns the Rangers and Madison Square Garden, among other properties.
With the popularity of 3D theatrical movies driving box office revenues, cable and TV networks are racing to introduce the format, despite scant availability of 3D-enabled TVs and required eye-wear in households.
Disney-owned ESPN said it would launch a 3D channel and programming later this year, and Comcast said it would air The Masters golf tournament in 3D next month.
Cablevision is delivering the 3D feed through existing high-definition set-top boxes, utilizing the stereoscopic RealD Format for the delivery of 3D content to the home.
Subscribers with HD set-top boxes and 3D-enabled televisions will be able to watch the match in the revitalized format.
Los Angeles-based RealD and Cablevision, which announced the signing of a 3D licensing deal, will also be holding a viewing party at the Theater at Madison Square Garden utilizing the RealD format and RealD’s XL Cinema System for projection on the big screen.
“3D content in the home is the next frontier in premium entertainment,” said Jim Blackley, Cablevision’s SVP of engineering and technology. “We’ve been extensively testing the RealD format and believe it is the highest quality and most broadly compatible method for delivering 3D video to our customers.”