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Analyst: 3D Box Office Takes Hit Without ‘Iron Man 2’

10 May, 2010 By: Erik Gruenwedel

The burgeoning hold of 3D movies at the domestic box office should be curtailed following the strong theatrical debut of Iron Man 2, which screens in 2D only, an analyst said.

The Paramount Pictures sequel generated $133.6 million over the weekend, the fifth highest opening in history.

Four 3D theatrical releases have generated more than $800 million, or 22% of the $3.7 billion domestic box office, said Eric Wold, analyst with Merriman Curhan Ford in New York.

“[3D box office] is likely to trend lower with … no new 3D releases until Shrek Forever After (Dreamworks Animation) on May 21,” Wold said in a note.

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