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Amazon Bows ‘3D 101’

26 Apr, 2010 By: Erik Gruenwedel

Amazon April 26 unveiled a consumer link (www.amazon.com/3d) designed to demystify 3D entertainment in the home.

With 3D movies generating nearly a third of year-to-date 2010 box office, Hollywood and the consumer electronics industry are seeking to mine significant incremental 3D revenue in home entertainment.

The Amazon link provides customers with centralized, easy-to-understand information and offers a lineup of 3D-related products, including 3D capable HDTVs, projectors, monitors, Blu-ray Disc players and movies, gaming consoles and games, laptops and accessories.

The site also offers updated frequently asked questions, educational videos and buying guide, in addition to a free 3D starter kit from Samsung Electronics.

The kit, which includes the 3D Blu-ray movie Monsters vs. Aliens and two pairs of Samsung 3D active shutter glasses, is available with the combined purchase of a Samsung 3D HDTV and 3D Blu-ray player.

“While 3D is on the minds of a lot of customers, many are confused about this new technology and what they need to do in order to watch full HD 3D TV or movies, play 3D video games or use 3D on their computers,” said Ben Hartman, director of home electronics at Amazon, in a statement explaining the launch of “3D 101.”

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