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3-D Takes Center Stage at Summit

By John Gaudiosi | Posted: 27 Aug 2008

SAN JOSE, Calif. — Video computing technology company Nvidia, which makes the chips that power everything from cell phones to PCs to game consoles, held its first annual NVISION 08 summit Aug.25-27. The event, which was attended by 10,000 industry professionals from gaming, computing, business and entertainment, served as the first public unveiling of Nvidia’s GeForce 3-D Stereoscopic technology.

Mitsubishi had its new $3,799 73-inch 3-D-ready home theater DLP TVs set up on the show floor of the San Jose Convention Center with games such as Unreal Tournament 3, Race Driver GRID and Guitar Hero 3 playing in 3-D. Any Mitsubishi DLP that shipped from May 2007 and on is compatible with Nvidia’s new technology, which will be released this fall. No release date or price was given.

David Naranjo, director of product development for Mitsubishi Digital Electronics America, said the company has 10 DLP TVs already on the market that will support 3-D.

“We foresee gaming being the first content for 3-D in the home via the PC, with 3-D movies soon afterward (through pre-packaged media or digital distribution) and then the natural progression to broadcast, cable and satellite,” Naranjo said.

The Nvidia Stereoscopic technology will ship with an emitter and clear 3-D glasses.

“Our glasses are compatible with pretty much everything,” said Andrew Fear, product manager for Nvidia GeForce 3-D Stereoscopic technology. “Consumers need something that is standardized and easy to use, whether that’s 3-D DVD or 3-D Blu-ray. We’re trying to make it standard and easy so when someone gets Journey to the Center of the Earth 3-D Blu-ray it will work on a DLP 3-D-ready TV. We’re actively involved with a lot of the lead companies who are involved with this. We’re working with Hollywood on the television side, production side, software side to help bring a format out there.”

ViewSonic had a 22-inch LCD PC monitor running the technology. Other manufacturers, including Samsung, will support this technology starting this fall. More than 2 million DLP TVs are forecast to be in the U.S. market by the end of this year.

“Similar to the transition to HDTV, content will help accelerate the adoption of the technology in the home,” Naranjo said. “There has been a renewed interest in 3-D not only from the gaming side but also from the Hollywood side. Many producers and directors have publicly announced that their movies will only be mastered for 3-D. There are also several efforts by various organizations to quickly standardize the technology for pre-packaged media and other delivery mechanisms. The display side of this equation is very well accepted by studios and technologists.”

Naranjo said that with Mitsubishi’s previously announced partnership with Aspen Media Products and Nvidia, they expect to drive the 3-D gaming and 3-D cinema awareness to retail and into consumers’ homes.

“We have launched retail demos to highlight the capabilities of the TV and the entire ecosystem,” Naranjo said.

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