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3-D Home Entertainment Coalition Beefs Up Membership With Movie Studios

15 Apr, 2009 By: Chris Tribbey

In the past year, the 3D@Home Consortium has added more than 40 new members, from the biggest consumer electronics companies to major movie studios like Walt Disney Studios Home Entertainment.

All have a vested interest in the group’s efforts of bringing 3-D content to living rooms.

“Over the past year, the 3D@Home Consortium has built a broad knowledge and reference base of industry interest and support with leading companies from Asia, Europe and North America contributing ideas and resources,” said Rick Dean, chairman of the 3D@Home Governing Board, and vice president at THX, Ltd. “The highest priority this year is to communicate the information created by the consortium membership to key industry standards bodies to help them develop successful roadmaps for 3-D standards creation and adoption.”

In its first year, the consortium — based at the University of Southern California, Los Angeles — has created a glossary of 3-D terms for the industry, conducted untold number of at-home 3-D product tests and developed metrics and descriptions for 3-D content creation.

The consortium will lay out its first-year accomplishments and detail its plans for its second year at its quarterly meeting April 21 at the National Association of Broadcasters show in Las Vegas.

“Consumer awareness of the new generation of stereoscopic 3-D is increasing daily,” said Chris Chinnock, 3D@Home board member and president of Insight Media. “3-D in cinema is a hit, and it is driving a demand for 3-D entertainment in the home.”

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