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'22 Jump Street' Split Puts 'Dragon 2' at No. 1

26 Nov, 2014 By: Thomas K. Arnold

22 Jump Street

DreamWorks Animation’s How to Train Your Dragon 2 remained at the top of the national home video sales charts for the second consecutive week, but consumers actually bought more copies of Sony Pictures’ hit comedy 22 Jump Street, a new release.

That’s because two versions of 22 Jump Street arrived in stores during the week that ended Nov. 23, and they were counted separately by Nielsen VideoScan, which tracks disc sales.

The regular edition debuted at No. 3 on the Nielsen VideoScan First Alert overall disc sales chart, while a DVD-only bundle of the film paired with predecessor 21 Jump Street and available only at Walmart, the country’s single-biggest disc seller, bowed at No. 19.

Nielsen data shows that the regular edition of 22 Jump Street sold 93.5% as many copies as Dragon 2, while the Walmart exclusive sold 9.6% as many discs. Combined, that’s 3.1% more units than Dragon 2.

No such split helped 22 Jump Street on the dedicated Blu-ray Disc sales chart, where Dragon 2 remained No. 1 for a second consecutive week, with 50% of its unit sales coming in the high-definition format. Blu-ray accounted for just 48% of 22 Jump Street's unit sales.

Moving back up to No. 2 on the First Alert chart (from No. 8 the prior week) was Walt Disney Studios’ Frozen, boosted by the release of a new "sing-along edition" DVD of the film. Frozen generated 96% as many unit sales as Dragon 2. Because Frozen: Sing-Along Edition is a DVD-only release, Blu-ray accounted for just 5% of Frozen unit sales, and Frozen was only No. 15 on the Blu-ray chart.

Disney’s Maleficent slipped to No. 4 from No. 2 the prior week, while the next three spots on the sales chart all went to new releases.

Warner’s Into the Storm, an action thriller about a town hit by a series of tornadoes, rode its $47.6 million theatrical gross to a No. 5 debut on First Alert.

MGM’s If I Stay, like Dragon 2 distributed by 20th Century Fox, debuted at No. 6. The drama, about a girl who has an out-of-body experience after a car accident puts her in a coma, earned $50.5 million in U.S. theaters.

And the Anchor Bay Entertainment-distributed Sin City: A Dame to Kill For, a belated sequel to 2005’s groundbreaking graphic novel-based crime drama, bowed at No. 7. Despite the return of many of the original cast members, including Jessica Alba, the film fizzled at the box office, earning just $13.8 million in U.S. theaters.

On Home Media Magazine’s rental chart for the week, 22 Jump Street debuted at No. 1, as Sony Pictures is among the studios that doesn’t hold back new releases from key rental outlets Netflix and Redbox.

Universal Studios is, which is why the horror sequel The Purge: Anarchy only now makes its rental chart debut, at No. 2, a month after its initial release.

Maleficent held pat at No. 3, with 20th Century Fox’s  X-Men: Days of Future Past slipping to No. 4 (from No. 1 the previous week) and another Fox film, Earth to Echo, shooting up to No. 5 now that its 28-day holdback from Netflix and Redbox is over.

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